The Muskoka Lakes Association was formed in 1894 and is Canada’s oldest cottage association.
The direct link to their website is at http://www.mla.on.ca
With that achievement comes a certain sense of accomplishment and success. That being said it is always important to take a step back.
In 2005, the MLA Board participated in a Strategic Planning process. We looked at the role of the MLA, our purpose and what we offer our current members and potential members on all lakes in Muskoka.
The result of this analysis was that the Board identified 5 key differentiators of the MLA:
We also identified that we have other self-funded activities that are important to some of our members, these include:
For the MLA to continue to build membership and influence we need to focus on and strengthen our key differentiators. We updated our mission statement to communicate our purpose to potential new members, as well as, existing members:
The mission of the Muskoka Lakes Association is to promote the responsible use, enjoyment and conservation of the unique Muskoka environment.
Our vision is that, through the achievement of our mission, present and future generations will benefit from our efforts.
We also identified 5 values or principles of the MLA:
We look forward to our newly defined mission contributing to the continued success of the Muskoka Lakes Association.
Officers, Directors and Honourary Officers of the Muskoka Lakes Association, 2009-2010
We're committed to following what matters to you. Here's we've been doing and talking about so far.
Since 1987, the Muskoka Lakes Association has taken a leadership role in the area of boater safety on the Muskoka Lakes throughout the summer months and in 2010 we again will be endeavoring to impact our waterways.
An interesting way to look at what we have done in the past year.
Ever consider advertising in the MLA yearbook? Find out how you can reach a great target group.